Hotel Chain
Premium Hotel Group
Services Provided
- Google Ads (PPC)
- Local SEO
- Web Development
+420%
Direct Bookings
Increase in website bookings vs. OTA referrals
8.5x
ROAS
Return on ad spend across all campaigns
#1
Local Rankings
Position in local pack for 12 major cities
AUD 2.4M
Commission Savings
Annual savings from reduced OTA dependency
The Challenge
A premium hotel group with properties across Australia was heavily dependent on OTAs (Online Travel Agencies) for bookings, paying high commission rates that eroded margins. They needed to drive more direct bookings through their website while building local visibility across multiple cities.
Our Solution
- 1
Launched high-performance Google Ads campaigns targeting high-intent travel searches with compelling ad copy and landing pages.
- 2
Implemented comprehensive local SEO strategy for all property locations, optimising Google Business Profiles.
- 3
Redesigned the booking experience with conversion-optimised landing pages and streamlined user journey.
- 4
Developed a remarketing strategy to re-engage website visitors and past guests.
- 5
Created location-specific content targeting tourists searching for accommodation in each city.
- 6
Built review generation and management systems to improve local reputation and visibility.
"DGP's strategy has fundamentally changed our distribution mix. We've dramatically reduced our OTA dependency, saving millions in commissions while growing overall bookings. Their expertise in hospitality marketing is unmatched."
Chief Commercial Officer
Premium Hotel Group, Australia
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