B2B SaaS Platform
Enterprise Software Company
Services Provided
- AI SEO
- Digital Consultancy
- Content Strategy
+520%
Lead Generation
Increase in qualified leads from organic search
-65%
Cost Per Lead
Reduction in average customer acquisition cost
25 → 58
Domain Authority
Domain rating improvement over 18 months
+890%
Organic Traffic
Increase in monthly organic sessions
The Challenge
A growing B2B SaaS company in London was heavily reliant on paid advertising for lead generation, with a high cost per acquisition that was unsustainable for long-term growth. They needed to build a sustainable organic presence while reducing dependency on paid channels.
Our Solution
- 1
Developed a comprehensive AI SEO strategy focused on semantic optimisation and topical authority building.
- 2
Created in-depth content hubs addressing key pain points and use cases for their target enterprise audience.
- 3
Implemented a digital consultancy engagement to align marketing efforts with sales goals and buyer journey.
- 4
Built a strategic backlink profile through thought leadership content and industry partnerships.
- 5
Optimised conversion paths with improved landing pages and lead capture mechanisms.
- 6
Established a measurement framework connecting organic visibility to pipeline and revenue.
"The transformation has been remarkable. We went from relying almost entirely on paid ads to generating the majority of our pipeline through organic channels. DGP's strategic approach to AI SEO and their consultancy support have been invaluable to our growth."
VP of Marketing
Enterprise SaaS Company, London
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